Home » Blog

Seattle Best Coffee

20 May 2010 No Comment

Seattle Best Coffee

Seattle Best Coffee unveiled a new company logo. However, it is somewhat disturbing to some people because instead of a classic look that it once it had it now looks like a Coffee "Blood" Drip Bag.

Even though it is simple in design, I think they could have done better in the logo design. A opinion poll in the Seattle Times discovered an astonishing 68 percent of over 2,000 participants thought Seattle Best Coffee needs to try for a different logo.

Seattle's Best was purchased by Starbucks in 2003 and states that they didn't plan for the new look to become extravagant or aesthetically pleasing. In accordance with a spokesperson for that company, the company logo "has to live in all kinds of environments." The muted appearance might be deliberately generic, as she says they "want it to be a universal sign for good coffee someday."

The logo on the left is the new one and it doesn't invite me to buy a cup of coffee, but I hope it taste good. Even if the new logo doesn't have universal appeal Starbucks still plans to grow the this brand to more than 30,000 locations by the end of the year. This is a tall Cup of Joe in Starbucks language, "venti"—order. Seattle Best Coffee is only available at a limited 3,000 locations right now.

A lot of this marketing will be by existing chain stores. Seattle Best Coffee will show up at AMC Movie Theatres and Border Bookshopp in the near future, including Burger King dining establishments by September. This extensive growth follows on the back of news that the Starbucks brand coffee will soon be available at grocery stores across the country.

The seattle best coffee.
Seattle Best Coffee

New Capresso EC Pro Espresso  Cappuccino Machine 11805
New Capresso EC Pro Espresso Cappuccino Machine 11805
$228.29
Sale Time Remaining: 7d 23h 42m
Buy It Now for only: $228.29
New Capresso froth PLUS Automatic Milk Frother w 3 Temp Settings 20404
New Capresso froth PLUS Automatic Milk Frother w 3 Temp Settings 20404
$54.99
Sale Time Remaining: 11d 1h 39m
Buy It Now for only: $54.99
Seattle Starbucks Red Handle Glass Coffee Single Serve French Press 12oz Tall
Seattle Starbucks Red Handle Glass Coffee Single Serve French Press 12oz Tall
$15.99
Sale Time Remaining: 24d 1h 59m
Buy It Now for only: $15.99
HEARTHWARE SUPREMO BURR COFFEE GRINDER + FREE COFFEE + FREE SHIPPING
HEARTHWARE SUPREMO BURR COFFEE GRINDER + FREE COFFEE + FREE SHIPPING
$59.99
Sale Time Remaining: 19d 1h 10m
Buy It Now for only: $59.99
BLACK  DECKER COFFEE GRINDER NIB FREE COFFEE FREE SHIP
BLACK DECKER COFFEE GRINDER NIB FREE COFFEE FREE SHIP
$36.95
Sale Time Remaining: 19d 1h 10m
Buy It Now for only: $36.95
French Press Express Coffee Maker 1 L Double Wall Stainless Steel
French Press Express Coffee Maker 1 L Double Wall Stainless Steel
$24.95
Sale Time Remaining: 4h 36m
Buy It Now for only: $24.95
Brill Stone French Press Coffee Tea Maker Complete Bundle 34 Oz 1 Liter 4 now on sale for $34.26. New Ascaso Dream UP V3 Semi Automatic Espresso Machine Love Red now on sale for $599.00. New Ascaso Dream UP V3 Semi Automatic Espresso Machine Sun Yellow now on sale for $599.00. New Ascaso Dream UP V3 Semi Automatic Espresso Machine Mandarin Orange now on sale for $599.00.

Advertisement